Tuesday, April 8, 2008

false advertising

Alright, I don't get it. Can someone explain to me what Abercrombie & Fitch sells? On my way home from work I was stared down by a 2 story tall photograph of a young shirtless guy with his hand in his hair. Fantastic... What the crap does this have to do with clothes?! They sell clothing don't they or did they switch gears entirely and just started selling young men. If they have I apologize whole heartily and commend their advertising department, bravo, well done and all that.



Now I can understand as a clothing manufacturer you'd want to have an attractive model wearing your companies latest fashion. This makes sense to me. You're showing your product on the best possible figure much like how toothpaste companies show people with perfect bright white smiles brushing with their product, But when your model isn't wearing anything, how does this sell your product?! Am I supposed to look at this photo and think, "Man he's got great hair, I should go buy some of their jeans..." I mean come on!! Is it because your clothing is so over priced that even the model couldn't afford to buy any of it?

Either way I'm not going to shop there. Call me old fashion, a prude or even a heterosexual, but young naked men just don't me want to go out and buy a company's clothing line.

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